We recently designed & built a new website for horticultural innovators Caledonian Tree Company. Their high tech plant pot – Air-Pot, uses air pruning to improve growth rates.
Right from the start the brief of the new site was to inform users about the product through instructional video. There are 8 short videos throughout the site that cover all aspects of the Air-Pot system. Early indications on Google analytics show that the company were wise to invest in video production – high numbers of session durations of 3+ minutes signal that users are staying on the site long enough to absorb information.
A secondary aim of the site is to reinforce the message that the Air-Pot system works anywhere in the world. We used a customised, full width Google map to display pin points in different locations that pull up photos & info.
To help encourage gardening businesses around the world use the Air-Pot system our client also invested in making the site multilingual. Clear flag navigation directs users to the 5 additional languages. As well as all site text, videos have all been translated & re-dubbed too.
Or watch their introductory video below.