UKP Worldwide are global mailing and data experts with offices on both sides of the Atlantic.
What we did
One of our clients recently underwent a major rebranding and name change. The exciting challenge presented to us was to develop an identity that would appeal to new markets whilst not be alienating to loyal and long standing customer base.
After a thorough briefing we worked on the creative process & presented designs for consideration that answered the brief. Through a few rounds of development we settled on a strong typographic solution that worked best to enforce the new name. A slight manipulation of the letter forms created a lifting off / upwards motif that reflects the company’s growth & logistics activities.