We’ve been helping Gavin Quinney, owner of Château Bauduc & producer of a cracking drop of Bordeaux, with email marketing for nearly 4 years. With mobile email browsing predicted to overtake desktop before too long we agreed it was time to review Bauduc’s email newsletter design.
Similar to techniques used for responsive web design (read our article here), we intended to deliver different levels of content across the 2 platforms. The key for mobiles is to strip out anything superfluous, any images & graphics that aren’t essential to the content have to go.
Bandwidth has a hand in losing images on mobiles – not everyone will have a WiFi connection let alone 3G. Physical width is the other factor. We coded the email to shrink from 600 pixels wide to 300 for mobiles, this combined with hiding article photos allows the text to display clearly as you can see when compared to its older brother.
The result is an email newsletter that looks great no matter where it’s opened. You can see it online here – take a look on desktop & mobile to see how it changes.
If you’re interested in Bauduc wines (the house bottles at Rick Stein & Gordon Ramsay’s restaurants) why not subscribe to Bauduc news on their website.