One of our clients recently underwent a major rebranding and name change. The exciting challenge presented to us was to develop a brand that would appeal to new markets whilst not alienating a loyal and long standing customer base.
After a thorough briefing we worked on the creative process & presented designs for consideration that answered the brief. Through a few rounds of development we settled on a strong typographic solution that worked best to enforce the new name. A slight manipulation of the letter forms created a lifting off / upwards motif that reflects the company’s growth & logistics activities.
To ensure the new brand stayed on track throughout the following months of marketing activity we produced a concise brand guideline document. It helps us & the client’s marketing team to present a consistent image.
The last major part of the project was to design & build a totally new website, this was vital to communicate why the company had rebranded & restructured. It was also an ideal platform to start introducing the full palette of secondary brand colours. New functions included a CMS so that the team can post regular news & delivery service updates. We made sure the whole site looks just as clear on mobile devices too.