UKP Worldwide rebrand

UKP Worldwide rebrand
April 11, 2014 Rhys Harry

One of our clients recently underwent a major rebranding and name change. The exciting challenge presented to us was to develop a brand that would appeal to new markets whilst not alienating a loyal and long standing customer base.

UKP Worldwide logo

Logo

After a thorough briefing we worked on the creative process & presented designs for consideration that answered the brief. Through a few rounds of development we settled on a strong typographic solution that worked best to enforce the new name. A slight manipulation of the letter forms created a lifting off / upwards motif that reflects the company’s growth & logistics activities.

bus-cards

Brand guidelines

To ensure the new brand stayed on track throughout the following months of marketing activity we produced a concise brand guideline document. It helps us & the client’s marketing team to present a consistent image.

guide

Website

The last major part of the project was to design & build a totally new website, this was vital to communicate why the company had rebranded & restructured. It was also an ideal platform to start introducing the full palette of secondary brand colours. New functions included a CMS so that the team can post regular news & delivery service updates. We made sure the whole site looks just as clear on mobile devices too.

ukpworldwide.com

web

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